Please use only the templates on this page to create your brochures.
Our layout system serves as the basis for both print and online communication. Detailed information, guidelines, and examples are available in the layout section.
Below you will find recommended layouts for the cover and inside pages. You can modify these to suit your purposes. Elements are arranged in the layout to create depth. There are several techniques to achieve this effect.
On the cover page, the image and text overlap to create a sense of near and far. Place these elements against either a white or black background.
The cover page features a full-bleed image in the background with a headline in the foreground.
The cover page features a product packshot and a headline against a white or black background. The position and size of the product packshot in product presentations are flexible. If you crop the product packshot, make sure all the key parts are still visible.
The cover page contains a white box in addition to the image. For white and black backgrounds, no box is necessary as long as visibility is not impaired – the elements are placed directly on the background.
Instead of an image, the cover page can also feature just text. The text is placed against either a white or black background. Ensure that the text is not cropped for print products.
Thanks to the flexibility of our layout system, there is a wide range of design options. Use the templates in the download area as a basis and adapt them to your format and needs.
White papers are used to document and communicate scientific studies, e.g., about a product used for a particular application. A white paper's content includes experience and application reports for a defined target group. A white paper is not a stand-alone communication format but is used alongside other media.
A product flyer with technical details should present one product. It should not present multiple products. Content is limited to what is essential and should be easy to understand. This makes the format ideal for trade fairs or points of sale. Suitable content includes brief descriptions, lists of product features, and technical specifications. The flyer should be between two and four pages long.
ZEISS Medical Technology uses specific templates for regulatory and legal reasons. You will find the download links here. If you have questions, please contact asset-management.med@zeiss.com.
Corporate Brand, Communications & Public Affairs