These guidelines are intended for all sound applications and levels of expertise. Use them consistently across all touchpoints to strengthen brand recognition and build a coherent sonic identity.
Finding ready-to-use and stock music
Aligning sound and visuals
Combining voices and music
Creating transitions
Using the logo ending
Specific guidelines for advanced users are also available for editors and composers.
Below you will find ready-to-use music files that are approximately 90 seconds long. These are suitable for all ZEISS applications and can be used at any time.
You can also search for additional music on Adobe Stock.
Search for combined styles like orchestral hybrid, cinematic electronic, or ambient orchestral to find contrast-rich tracks.
Use one main style and add a contrasting term when searching. Then refine your search with genre filters like atmospheric, electronic, minimal, or orchestral.
Aim for something serious, curious, or inspiring.
Use a tonal framework that aligns with the audio logo in F major to maintain overall consistency whenever possible.
Avoid overly happy or overly dramatic tracks, as well as music that feels too distant or stylistically disconnected from ZEISS, such as metal, folk, or country.
Image and sound should follow the same rhythm, with changes in sound aligned with the cut structure of the edit.
All music tracks provided in this section are based on 120 beats per minute (BPM). This means changes to the music should have a consistent tempo.
Cuts should be at least 2 seconds apart. For example, 2, 4, 8, or 16 seconds are all suitable edit points. This helps ensure that visual cuts, musical transitions, and contrasts stay aligned.
For best results, use one of the temp tracks below when editing.
Music must not compete with the speaker, and the dialogue should always be clearly audible.
In some cases, silence is the best option to ensure focus and clarity.
The logo ending is always in F major and should be clearly recognizable. If your music is in a different key, leave at least 1.5 seconds of silence before the logo to ensure a clean transition.
Exceptions:
The protective zone for the social media logo ending (1.5 seconds) can be reduced to 0.5 seconds.
If the preceding track is harmonically compatible with F major, no buffer zone is required.
The logo ending is also available for audio-only applications, such as podcasts.
Corporate Brand, Communications & Public Affairs