At ZEISS, we not only see beyond, but move beyond familiar sounds and music to create a distinctive sonic language, with contrast playing a central role.
Sound always serves a clear purpose, such as enhancing storytelling in videos, guiding the user, or improving the overall experience.
The consistent use of sound guidelines turns sound into a recognizable and trusted part of our brand.
General sound guidelines for all applications are provided here with additional guidance for advanced users.
ZEISS voice branding provides guidelines for voice talents and AI voices.
Resources are available for you to download and use immediately in your work.
at a
glance
Yes, there is a small but growing library with exclusively produced tracks in F major and 120 beats per minute to easily combine in your videos.
There’s no clear definition which genre fits best to ZEISS and which doesn’t. Nevertheless, hearing beyond means avoiding commonplace sounds and overused generic music. Therefore, genres like country, folk, rock, and heavy metal are not recommended.
Corporate Brand, Communications & Public Affairs