ZEISS architecture and buildings are more than workplaces – they embody our identity and values. Our spaces influence perception and reflect Precise, Open, Leading, Inspiring, and Responsible.
Work in progress: This section is currently under development and may change over time.
If you have questions or need support, please contact brand@zeiss.com.
Seeing beyond guides us: Our architecture is designed to realize the ambitions of the buildings' users, both now and in the future.
Architecture at ZEISS is characterized by clarity, purity, reduction, and balanced proportions.
Our architecture incorporates sustainability, social responsibility, and high environmental standards.
We set benchmarks for customer experiences and work environments that promote cooperation.
In public-facing spaces with a customer focus, we use modules that showcase the future and our origins.
ZEISS architecture also encompasses the repurposing and redesign of existing structures.
at a
glance
The architecture guidelines define how the brand should ideally be implemented in physical spaces. They are used for both new spaces and larger renovation and development projects. Existing buildings and spaces must be assessed individually, as structural, technical, and economic factors can influence the full implementation of the guidelines.
These guidelines therefore serve as a point of reference for the ongoing development of our sites.
ZEISS buildings are an expression of who we are, what we stand for, and how we connect to the world. The spaces that we design impact people's perception long before a conversation starts.
Our design philosophy centers on contrast and fusion. It is brought to life by combining contrasting yet complementary attributes, such as the interplay between light and dark, micro and macro; and the fusion of high-tech science with humanity. In architecture, these contrasts create environments that are functional while also being inspiring and inviting.
By basing every design decision on our Brand Experience Principles, we ensure that every ZEISS environment is purpose-built and distinctive. This way, we combine our heritage with our future and turn our brand into an experience.
The interplay of light and dark as well as small and large reflects progressive technology. In exterior architecture, interior architecture, and landscape design, these contrasts create spaces that are functional as well as inspiring and inviting.
The Brand Experience Principles are translated into architectural design guidelines and divided into three categories: building structures, interior architecture, and outdoor spaces.
This future-oriented concept is recognizable from both near and far. It integrates prismatic light paths inspired by Ernst Abbe's work in optics and is designed to meet future requirements.
Our interior architecture aspires to be a sustainable and inspiring experience for customers and employees.
Climate friendly: Through the overarching architectural design, outdoor spaces spark a dialogue with the environment and nature by integrating topography and pathways into the concept.
INNOVATION
INDUSTRIAL
CONTEMPORARY
FUTURE
We create iconic landmarks that are a tangible embodiment of brand experiences. These are not simply trendy but timelessly modern, innovative, and future-oriented. They impress from both near and far.
LEADING-EDGE
SCIENCE
We integrate digital technologies as well as modern customer and employee experiences to meet future requirements.
RESPONSIBLE
HUMAN-CENTRIC
& NATURE/
BIOSCIENCE
We bring together nature and natural materials, human well-being, productivity, and life sciences. We promote energy-efficient and zero-emission components and processes.
OPTICS & LIGHTPATH
We create experiences with light: through the interplay of light and shadow, and different shapes and materials. We use light as a distinctive hallmark and a narrative element in architecture.
The ZEISS Brand Identity should be translated into an architectural language. This requires innovative perspectives to ensure the Brand Experience Principles are embodied in timeless, inspiring buildings. No specific style of building is stipulated. Instead, every project should reflect the ZEISS Brand and enrich the customer experience.
In the creative phase, using clear and consistent terminology is especially important. We therefore recommend that you coordinate closely with us when starting your project – no matter if it is an office building, production site, or warehouse; a new building, refurbishment, or renovation.
CBC and REM
Corporate Brand, Communications & Public Affairs (CBC) and Real Estate Management (REM) work hand in hand with the goal of ensuring a holistic, consistent architecture across ZEISS.
Contact: brand@zeiss.com
Corporate Brand, Communications & Public Affairs