ZEISS Brand Portal
ZEISS Brand Portal
TypographyZEISS Typeface

ZEISS Typeface is our exclusive font family developed specifically for ZEISS. It is used across different touchpoints – digital and analog, internal and external.

ZEISS Head
ZEISS Typeface package

ZEISS Typeface consists of ZEISS Head for headlines and ZEISS Text for other applications.

ZEISS Head
ZEISS Head

ZEISS Head is intended exclusively for bold, eye-catching messages and is available for download on the Brand Portal.

ZEISS Head is also available as a variable font for use in motion design. Professionals can use it to create smooth font weight transitions in professional tools such as Adobe After Effects. Learn more in the video & motion section.

ZEISS Text
ZEISS Text

ZEISS Text is the font for other digital and analog communication at ZEISS. On its own and in combination with ZEISS Head, it is key to a coherent and distinctive brand appearance across different communication channels and touchpoints. ZEISS Text is preinstalled on every ZEISS computer.

Components
Scope
Scope

In addition to the complete Latin alphabet, ZEISS Typeface includes the full Cyrillic glyph set, including Kazakh, as well as Greek.

ZEISS Typeface also contains all standard symbols used in technical documentation.

Language region and system fonts

Noto Sans
Noto Sans

Noto Sans can be used across language regions not covered by ZEISS Text. Noto Sans is designed to support a wide range of scripts and characters, making it an ideal choice for multilingual applications.

The properties of Noto Sans are similar to those of ZEISS Typeface.

System fonts
System fonts

System fonts in Windows and Apple operating systems, such as Segoe UI and San Francisco, are designed for optimal readability and functionality across devices. These system fonts are recommended for user interfaces and apps, as they ensure consistency and compatibility with the operating system's design standards.

For your email signature, the font Arial is used to ensure readability.

How to use ZEISS Typeface

Below you will find general recommendations for working with ZEISS Typeface.

The layout section provides detailed examples and templates.

Length and structure
Length and structure

Use short lines and well-structured texts with a clear hierarchy to enhance readability.

Contrast
Contrast

Use black text on a white background or white text on a black background.

Concise headlines
Concise headlines

Opt for short, concise headlines. These attract attention and are easier to remember.

Don'ts
Poor readability and accessibility

Poor readability and accessibility

No clear font hierarchy

No clear font hierarchy

Headline too similar in size to body text

Headline too similar in size to body text

Excessive use of mark-ups

Excessive use of mark-ups

ZEISS Head used inside body text

ZEISS Head used inside body text

Too many different font weights in a headline

Too many different font weights in a headline

Do you have questions?

Corporate Brand, Communications & Public Affairs

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